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Improve recruitment decisions

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Reduce staff turnover

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Reduce costs

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Support values led services

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Improve service user outcomes and satisfaction

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Reduce complaints

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Fully inclusive

A dedicated values based recruitment tool providing personality profiles for all staff delivering health and care services.
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Improved recruiting

Our values based solutions support your recruitment process and make it as effective as possible for everyone involved.
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Substantial insight

Gain substantial insight into the candidate’s personal attributes, specifically addressing the key areas of what makes good care.
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Unlimited access

Unique licensing model gives Employers unlimited access to our technology, which includes the reports for a competitive fee.

The impact of values-based recruitment

  • Total cost of recruitment falls by an average of 22.8%
  • 72% of employers reported that staff employed and supported using ’values-based’ approach perform better
  • 75% stated that staff recruited for their core values have greater understanding of social care values including empathy and dignity
  • 62% agreed that staff recruited for values have lower rates of sickness and absence
  • Staff turnover dropped by 6.4% for employers who recruited for values
  • The estimated ROI on every £1 invested in a values-based approach is £1.23
Source: Measuring the impact of a values-based approach to recruitment and retention - Skills For Care 2016 Download our fact sheet

Profiles4Care makes values based interviews, selection, development or retention simple and effective.

Assess Yourself and Trial the Service in your organisation

To trial the values based assessment, please complete the personality questionnaire. This Assessment is not a test. There are no right or wrong answers.

For the best results, be spontaneous. Don’t think about it. Be you. Read the options and click on the option of your choice – this will move you on to the next set of options.

On completion you will receive a summary of your values profile. The full report provided will be about you assessed as a “frontline care worker”, which be forwarded by email within 2 working days.

Please click on the link to take up our offer of a Free 14 Day trial for your organisation.

The Values Assessment Questionnaire. Select your first answer:

What makes us different

  • Values based recruitment

    Profiles4Care provides Employers with a process that identifies key values based behaviours that staff are expected to demonstrate, including positive self esteem, empathy, effective communication and a commitment to stay in the job.
  • Proven psychology

    Profiles4Care was trialled by over 100 Health and Social Care companies in the development of values based recruitment by the Department of Health and Skills for Care. The results have proven to be consistently accurate.
  • Cost effective

    The usage charge is based on the number of employees in your organisation and is unlimited, within a fair and reasonable usage policy. And there are no consultancy fees.
  • Simple to use

    Profiles4Care offers the only truly online profiling service, there is absolutely no software to install. You can be up running within hours.

Latest news


  • "The questions took the candidates out of their comfort zone and made them think about their individual answers rather than the answer they presumed you wanted to hear.”
    James Cox, Chief Executive Officer, West House
  • "Changing the culture of an organisation takes leadership and team-work and a ‘tool box’ of support and an easy to use, cost effective personality profiling solution is a valuable tool in that box.”
    Martin Cheeseman OBE, Former Director of Housing and Community Care, London Borough of Brent

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